I have a piece on the history of BBC2, which is 50 years old next month, in the latest issue of BBC History Magazine. It's not available online but here is a brief snippet:
The BBC's Director of Television Kenneth Adam
announced that the new channel called on the viewer ‘occasionally to stretch
himself a little further’ and ‘to push back the horizon a little’. But
according to a poll conducted in June 1964, viewers were not keen on having
their horizons pushed back. Nearly half of those who had seen BBC2 thought its
programmes worse than those on ITV and BBC1. Among BBC2’s regular viewers there
were twice as many men as women - probably, said the polling company, ‘due only
to male intellectual curiosity’.
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That is really good information, I didn't know about history of BBC and pretty sure many of my friends aren't aware of it as well. Thank you for sharing it with us
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